U.S. Joint Industry Committee in the Press
Guidelines for Transactability for the 2025–2026 Broadcast Season
The JIC has released an updated version of its “Guidelines for Transactability,” reflecting the growing importance of methodological transparency in a multi-currency reality. The paper outlines why understanding how a measurement number is constructed is now essential to ensuring trust, comparability, and responsible investment.
Currency Certification: Guidelines for Transactability of National Cross-Platform Solutions
This paper – the JIC’s Guidelines for Transactability of National Cross-Platform Solutions – is intended to summarize the extensive analysis conducted over the last twelve months and provide a level of transparency, detail, and clarity to the market ahead of the 2025 Upfronts as we seek to continue to move measurement forward.
U.S. Joint Industry Committee Currency Certification Scoring Rubric
With the publishing of the Certification Scoring Rubric, the JIC is designing a solution that will unlock the power of big data for advertising measurement and analytics.
Baseline Requirements for Cross-Platform Video Currencies
Since announcing the intent to form the first U.S. Joint Industry Committee (JIC) on premium video currencies in January 2023, a working committee comprised of media agencies, premium video programmers, streaming platforms, and trade bodies have worked collaboratively to define the criteria that will be used to establish the suitability of cross-platform measurement solutions in advance of the 2024 upfront.
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